ChelPipe Group Will Open the Exhibition “White Metallurgy – the Power of Transformation” on Campus of the Moscow School of Management SKOLKOVO
ChelPipe will open the exhibition “White Metallurgy – the Power of Transformation” at the Moscow School of Management SKOLKOVO. The exposition will reflect the company’s unique approach to production, its philosophy of transformation – “White Metallurgy” – and is divided into several sections: painting, graphics, photography, design, architecture and multimedia. The exhibition will be held from March 12, 2018 to May 7, 2018.
“The Moscow School of Management SKOLKOVO is one of the leading international platforms where modern educational programs and new business teaching methods are put into practice. Last year, under the auspices of the school of management, we launched a number of programs on developing the intellectual and management potential of ChelPipe Group’s top management, and the company is willing to continue this cooperation this year. We are grateful to the school’s management for the opportunity to present to its students, teachers and guests, including representatives of the foremost Russian and international companies, business owners, Russian and international management gurus, our unique philosophy and corporate culture which are premised on a special attitude to business management, production, industrial space, human capital assets and environment. Various art forms, history and modernity united in one exposition create a cohesive image and offer the audience and campus guests an opportunity to better understand what “White Metallurgy” is, comments Andrey Komarov, a Shareholder of ChelPipe Group. “Furthermore, the exposition’s aesthetics has perfectly fitted the contemporary air interiors of the school of management whose architecture was inspired by Russian avant-garde artists”.
Pictorial canvases and graphical works from the collection of Chelyabinsk Pipe Rolling Plant (ChTPZ) presented on campus are united with one industrial topic and demonstrate the development of the whole epoch of national visual arts of the 1920s – 1980s. The exposition’s visitors will see the pieces of art of such eminent maestros of the 20th century as Aristarkh Lentulov, Alexander Labas, Moisey Feigin, Viktor Kukolya, Elena Rubanova, Alexander Panteleev, Ekaterina Zernova and other prominent artists.
The exhibition’s key elements include a kinetic and musical art installation titled “Prosodia” created by students of the Educational Center of ChelPipe Group with the assistance of the media artist Dmitry Morozov, and photo works of Timofey Parshchikov and Vladimir Yudanov. Moreover, the visitors will be able to go on a virtual tour to such high-tech enterprises of ChelPipe Group as the “Height 239” shop and the “ETERNO” plant.
For the first time ChelPipe presented its works from the corporate collection comprising more than 450 pictorial canvases and graphical works last year in the Multimedia Art Museum, Moscow (MAMM) as part of the exhibition “Industrial World. Collection of Chelyabinsk Pipe Rolling Plant”. The exhibition was coincided with the 75th anniversary of the enterprise.
For reference only:
ChelPipe Group is one of the leading industrial groups of the metallurgical complex of Russia. Following the results of 2017, the company’s share in the aggregate shipments of Russian pipe manufacturers was 17.5%. ChelPipe Group comprises black metallurgy enterprises and companies: Chelyabinsk Pipe Rolling Plant, Pervouralsk New Pipe Plant, a warehouse complex that realizes tubular goods in regions, META, a company engaged in the preparation and processing of scrap metal; main equipment production enterprises SOT, ETERNO, MSA (the Czech Republic); Rimera Group of Companies represents the oil and service business.